How to Sell to Modern Buyers – Event Review

On Thursday, April 11th, Digital Marketing Mayo joined forces with 6PX Digital to bring ‘The NEXT Level: How to Sell to Modern Buyers. 6 Powers of Digital Selling™’.

Kevin Neary, OrcaWise, kicked off the evening by sharing his entrepreneurial journey and talked about “UnkUnks”, the unknown unknowns, that sales teams encounter when launching new products and services. From his experiences building several multi-million-euro businesses and recently completing extensive research into the digital sales transformation at University College Dublin’s, Nova Centre for new ventures and entrepreneurs, Kevin advised that “No matter what your customers say, you never know what they are thinking, until you ask for money.” He suggested that you “ask early and ask often.” Kevin’s talk demonstrated how to set up and run a modern sales operation, on a budget.

Kevin went on to talk about the 6 Powers of Digital Selling: (more…)

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